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LIEWOOD® is a Danish brand founded in Copenhagen in 2015 that has quickly become one of the most recognised names in premium baby and children's products. Founded by Anne Marie Lie Norvig, a mother and designer, the brand was created with a vision of combining beautiful design, practicality, and exceptional quality for modern families. Her philosophy is rooted in the belief that true beauty lies in the details and that well-designed products should remain useful long after the excitement of buying them has faded.
LIEWOOD® stays true to the Scandinavian design tradition, where simplicity meets functionality. Their products are known for soft colour palettes, carefully considered shapes, and a timeless aesthetic that blends naturally into every home. Rather than following short-lived trends, LIEWOOD® creates collections that remain relevant season after season, accompanying families throughout every stage of childhood.
The LIEWOOD® collection includes a wide range of products for feeding, playtime, bath time, sleep, baby care, the nursery, and everyday outings. From silicone bibs, bowls, and bottles to bath toys, textiles, children's lamps, bags, and practical accessories, every product is thoughtfully designed for everyday use while perfectly balancing beauty and functionality. This holistic approach has made LIEWOOD® one of Europe's leading premium lifestyle brands for babies and children.
Responsibility for the future is also a key part of the brand's identity. LIEWOOD® continually works towards using more responsible materials, including organic cotton, recycled polyester, and recycled plastics. Many of their products are certified according to internationally recognised standards such as GOTS and GRS. Their goal is not perfection, but continuous improvement and thoughtful decisions that contribute to more responsible production.
At Mimelo, we carefully select brands we genuinely love to recommend. LIEWOOD® impressed us with its exceptional eye for design, outstanding craftsmanship, and products created not just for one stage of childhood, but for the everyday moments families will always remember. We believe this perfectly reflects the Mimelo philosophy—choosing less, but choosing better. Products that are not only beautiful to look at, but that become part of family rituals, accompany first meals, evening bath times, bedtime routines, walks, and play, creating memories that remain long after children have outgrown them.
