Sometimes the most beautiful things are the ones you don’t choose on a whim. They’re the ones you feel.
Mimelo was born from this idea. And its very name embodies something that is close to my heart.
Something small, delicate, and serene. I’m Tina, a mom of two little rascals who remind me every single day just how little we really need and how important our choices are.
Mimelo is growing out of this idea.
A space where there isn’t everything, but just enough. Where choices aren’t left to chance, but to intuition. Each item is chosen with the intention that it will stay. That it will blend into everyday life. And that it has its own purpose.
Also, with an eye toward the little moments we want to cherish.
Mimelo is more than just a store.
It’s a feeling we want to hold onto a little longer. On mornings that begin quietly. And on evenings when there’s no rush to go anywhere.
For small beginnings. And the memories that come later.