About Us

Simple. For a reason.

Sometimes the most beautiful things are the ones you don’t choose on a whim. They’re the ones you feel.

Mimelo was born from this idea. And its very name embodies something that is close to my heart.

Something small, delicate, and serene. I’m Tina, a mom of two little rascals who remind me every single day just how little we really need and how important our choices are.

Mimelo is growing out of this idea.

A space where there isn’t everything, but just enough. Where choices aren’t left to chance, but to intuition. Each item is chosen with the intention that it will stay. That it will blend into everyday life. And that it has its own purpose.

Also, with an eye toward the little moments we want to cherish.

Mimelo is more than just a store.

It’s a feeling we want to hold onto a little longer. On mornings that begin quietly. And on evenings when there’s no rush to go anywhere.

For small beginnings. And the memories that come later.

Small moments, kind words

"I rarely write reviews, but I was genuinely pleasantly surprised. The products are of excellent quality, and the delivery went smoothly without any issues."

Mojca, Ljubljana

"For our little one, I ordered a feeding bowl, a baby bottle, and a placemat. We use them every day. I'm extremely happy with the purchase."

Janja, Novo mesto

"An excellent experience from start to finish. The products look even more beautiful in person than in the photos, and my order arrived within two days."

Irena, Koper

Our Values

Three simple guidelines we follow when selecting everything that finds its place at Mimel.

Izbrano z občutkom

Chosen with Care

We don’t choose just anything. We choose what we’d choose. Every product has a purpose.

Manj, a premišljeno

Less, but more thoughtfully

Fewer things, more meaning. What remains is no coincidence.

Nežno do vsakdana

Gentle for Everyday Life

In materials, colors, and details that don’t distract. But rather complement the space.

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